Persona
Lior Adler
Recently between jobs,
afraid of changes and of
meeting with new people.
Afraid of criticism as well.
Has no money for professional help
The
Vision
Direction, Production & Editing
Research shows that more than 5.7% of the population
suffer from anxiety.This number includes only those who've
been clinically diagnosed, so unfortunately, the condition is even more
wide-spread than that. Many don't have the money, courage or accessibility
to seek out the help of a professional. Eve offers an alternative
form of aid: she will talk to them, cheer them up
and will help them resolve their problem.
Project scope:
4 Months of marketing research,
personas, sketches, wireframes, branding, and designing.
Research shows that more than 5.7% of the population
suffer from anxiety.This number includes only those who've
been clinically diagnosed, so unfortunately, the condition is even more
wide-spread than that. Many don't have the money, courage or accessibility
to seek out the help of a professional. Eve offers an alternative
form of aid: she will talk to them, cheer them up
and will help them resolve their problem.
Project scope:
4 Months of marketing research,
personas, sketches, wireframes, branding, and designing.
Sketches
The first sketches were
in English. but after I thought about it
I decided to do the app in Hebrew.
I wanted the app will be
available for all the users in Israel.
On the future, it will be in English as well.
The Logo
The Logo
One of the most challenging things
was the logo designing. The logo is a combination of the yin yang symbol and
the movement of her voice. It was important for me to keep her name a part of the symbol to emphasize that behinde the app there is a character.
.
​
One of the most challenging things
was the logo designing. The logo is a combination of the yin yang symbol and
the movement of her voice. It was important for me to keep her name a part of the symbol to emphasize that behinde the app there is a character.
.
​
Wireframes
The heart of the project, planning the hierarchy and the flow of the app is important for promise the best experience to the user.
The button which you can by pressing, talk to Eve, is at the center
of the screen to show the importance and the main use of the app - talk to Eve and ask for help when you need it.
Design
The design was inspired from "Yoga practicing" apps, I keeped the app in "clean" design because massy design can get the opposite reaction from relaxing when there is a critical moments.
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Onboarding
Onboarding is one of the most important thing for successful user experience.
After I designed the app,I planned the onboarding.
Style Guid
Font "Rubik" sans-serif, rounded font with "friendly" feeling.
The colors I choose are relaxing with soft gradient and gentle color changing.
.
